Isn’t Instagram the social media platform that everyone really loves these days? Be it movie stars, social influencers, businessmen and the businesses themselves. Most people still think that Instagram is not a social media for business but we feel different. We think that with Instagram, you can engage people in a better way, show people what you do effectively and stay updated with all other brands.
There is some business that still doesn’t know what are the things they need to do in order to get the most out of their business account. We have curated some tips that can help you reach out to your customers on Instagram in a better way. These social media tips don’t guarantee you millions of followers, but they will surely help you enhance your presence and engagement.
1. Post About What You Do But In A Creative Way:
It is important to show what your business does but presenting that in a plain way won’t make any difference. There are many brands that are doing the same and Instagram users don’t want to read the same things again and again. They want to know how you are different, so be creative in explaining what you do.
2. Use Stories And Highlights:
Use features like stories to keep users updated about everything that goes on every day in your organization. You can add important stories to highlights. Highlights can be used to showcase different services that you provide, interaction with followers and many other things. Whenever someone opens a profile highlights come even before the posts. That is why it is important to use them efficiently.
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3. Use IGTV To Post Big Videos:
Although Instagram is a platform where people share short videos and images more but IGTV allows you to post long videos as well. You can use this feature to demonstrate your services, showcase your past work and post informative video content that helps the followers.
4. Pay Attention To Your Profile:
How you optimize your profile tells a lot about your brand to the followers. You can decide on a colour theme on which you will create your posts, you can decide your grid plan and more. It is really important to do proper research before you make a final decision about this. It will define how your profile looks to your followers.
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5. Use Livestreams To Engage Better With Your Followers:
Livestreams are great to engage with your followers. You can respond to every comment in real-time and also add some of them in the same Livestream to have a live conversation with them. These clips can also be saved as presented as a post after editing.
6. Use Reels To Get More Organic Reach:
Reels are great, they are short, they are engaging and they reach far more people than any other type of post on Instagram. Reels are also consumed more than any other content on Instagram. Businesses need to be creative as people have a very short attention span and if you can’t attract them in the first 5 seconds, they will scroll up.
Wrapping up:
Instagram is changing every day, there are chances that we will see more features in the near future. This is the perfect social media for business. Here we are looking at it from the perspective of a marketer. All of the features can be used in a unique way to engage with followers. Make sure you are constant with posting and you are being original. It might take time, but with these tips, the chances of you making it big will surely be high.
