Social media is vast. From deriving ideas, creating content, publishing and then its analysis, all of them can be pretty overwhelming tasks. The fact that social media marketers have to do all this work on a daily basis makes it even more hectic. Thankfully, there is a list of best social media tools available for help on the web. They ensure that your content reaches the potential audience at the right time.
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Here are the top 10 tools that you can use to manage all your social media platforms in a seamless manner:
1. BuzzSumo:
Buzzsumo is a social media tool for marketing that can help you find the topics that are trending around your targeted keywords. This platform is great if you want to find more ideas about what content you should post on your social media. They tell you a lot of things about a piece of content like the number of shares, total engagement and more. All this makes it easy to find the next content idea.
2. IFTTT:
If This Then That (IFTTT) is a tool that lets you automate a specific reaction when some action happens. There are a lot of applets that are already created, those applets let you automate specific things like “when you post on Facebook, the applet will post it on Twitter and Instagram automatically”. This is done by connecting your IFTTT account with your social media accounts. The possibility of what you can do with IFTTT is endless.
3. Ahrefs:
Ahrefs is one of the best content writing tools that lets you find great content ideas. It is mainly for people who are looking for blog content ideas but there are features that let you use it for social media as well. Analytics provided by this tool is also very useful and they can help you identify if a topic that will work.
4. Agorapulse:
If you are looking for a social media tool that can help you schedule your posts, Agorapulse is a great choice. You can connect your social media accounts with this tool and just upload and leave all the stress of posting them every day manually. This tool is used by the best companies around the world to schedule their social media posts.
5. Evernote:
You need to store a lot of content in the form of text, images, GIFs, videos and more. All these can be stored in one place with the help of Evernote and you can use its features to then and there create stories from these content resources. The tool offers great features that help you create great content for your social media handles.
6. Canva:
Without Canva, most social media companies would have to spend a huge amount on just designing. This all-in-one graphic designing tool is easy, has a lot of features and gives every professional designing resource that is needed. You can easily design your social media posts using Canva. It is also available as a free social media tool and no watermark is left on the images. You just are restricted to use the premium features and elements in the free plan.
7. InShot:
This is a video editing tool that can be used over smartphones. It allows you to create or edit videos for your social media channels. You can put text over template videos and create professional-looking videos using this tool. You get different font styles, backgrounds, elements and much more.
8. CoSchedule:
CoSchedule is a tool that lets you manage a lot of things related to your social media strategy. You can assign tasks to your team and manage different events while creating a social media content calendar. All of this and much more in one place. CoSchedule is one of the most powerful social media tools on the internet.
9. Sprout Social:
Sprout social is a very effective social media tool for tracking the performance of various social media platforms. As every marketer needs their own approach to manage social media, this tool helps in customized performance indicators such as engagement, clicks and UTM tracking.
10. Shield – LinkedIn Analytics:
This social media tool helps to see the organic LinkedIn growth in a periodic manner. This growth can be in the terms of engagement, reach as well as followers. Shield gives a side-by-side comparison of posts that get maximum engagement. Not only this, but Shield also helps to send custom connection requests to establish relationships. With proper strategies, this tool can surely change the Linkedin game for your profile.
Conclusion:
Correct usage of these social media tools not only helps in getting a significant online presence but will also prevent you from mismanagement in social media. Social media platforms are the new face of any business and therefore, is extremely important to maintain at any cost.
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