Online marketing is the sea of technologies. It takes a lot of time and patience to understand every bit of it. Before working on your website, or getting into this field professionally, it is important to have a brief idea of what is online marketing all about. We asked Dreams Soft Technology experts to elaborate more and throw light on the two pillars of digital marketing, i.e On-page SEO and Off-Page SEO.
What is Digital/Online Marketing?
Marketing of products/services with the help of the internet is known as Online Marketing. This is done by the in-house marketing team of the company itself, or by hiring a third-party agency. It is an umbrella term for each and every technique used to give a brand a prominent online presence. It has two types: On-Page and Off-Page.
As Google keep changing their algorithms, one thing always stands true which is you can only make a profit out of digital marketing if you address both On-Page and Off-Page SEO.
Dreams Soft Technology is one of the best IT companies in Jaipur providing all kind of web and SEO services for boosting up businesses.
What is On-Page SEO?
On-Page SEO consists of all the techniques that companies within the website to improve their online presence. On-page SEO makes it easy for algorithms to crawl the website and provide fruitful results. These techniques also help in improving the overall quality, structure and content of the website.
On-Page SEO is not a single process, but a variety of small techniques that helps to improve the layout and content of the website. Generally, when the website is at the development level, the work of on-page SEO starts.
Techniques involved in On-Page SEO:
1. Content:
The key to an engaging website is its content. Good content not only brings a lot of online audiences but also helps search engine bots to produce positive results. With changing algorithms, the importance of content is increasing each day. Therefore, while performing On-Page SEO, the content must be given top priority.
2. Keyword:
Keywords are the small phrases that users use to search for a specific product/service. These small phrases are vital for the healthy SEO score of any website. Though there are plenty of tools available online to find the appropriate keyword for your company, an organic way of researching keywords is to think through the mind of the end-user. This will help in knowing what common internet search for, and voila! You can optimize your content around those keywords.
3. Title:
The title plays a very important role in SEO. The title tag is the main heading for your content. For an SEO-friendly title, the length must be 65 characters or less. One must pay special attention as it is the main reason why people will click on your page. A catchy title attracts a lot of audiences so choose your words wisely.
4. Meta Description:
A meta description is a short summary of the content. It usually comes below the link of your website in the search engine results. Meta description must be very clear and understandable to people of any age group. Also, a highly relevant meta description equals highly clicked links. Therefore, make it as relevant and to the point as possible.
5. Alt-Text:
Alt-Text or alternative text is a small phrase or word attached to the image. Indexing of images becomes possible through Alt-Text. As search engine bots are not able to see the images, they decide the relevance of the image through its alt-text. This contributes to the ranking of websites.
6. Images:
Images not only make the whole website attractive but also help to increase the ranking of the website. One can upload their own images which are relevant to the content or provide a link to any third party website and put their images too. One thing that is a big no-no is to violate copyright rules while putting images.
7. Linking:
Linking can be internal as well as external. In terms of SEO, internal linking holds more importance. Relevant internal linking promotes easy crawling throughout the website. It also helps to keep visitors for a longer time.
8. URL structure:
An organized structure of the URL, as well as every page of the website, helps in smooth crawling from page to page. URLs must be highly relevant and contain the focus keyword for successful ranking in the search engines
.
What is Off-Page SEO?
Off-Page SEO means optimization of search engine results with the help of backlinking, promotions and many more. Off-Page SEO takes help from other websites to have a visible online presence as well as a good ranking on the search engines. This term is usually interchanged with digital marketing as all the work done after the deployment of the website falls under off-page SEO.
One must go for a reputed agency like Dreams Soft Technology for assured results in businesses and build a majestic online presence.
Some of the most prominent techniques of off-Page SEO are:
1. Backlinking:
Backlinking means the presence of the URL of a webpage in a huge number of other websites. The number and quality of backlinks you give to the website are proportional to the online visibility you’ll get. One can perform backlinking in plenty of ways. The most famous processes include guest blogging, submissions, classified ads, guesting on podcasts and many more.
2. Social Promotion:
Promoting social media has become an irreplaceable part of digital marketing. It requires strategical planning as well as audience engagement. Though it does not have a direct connection to SEO, the posts result in a lot of website clicks. Social media platforms such as Instagram, Facebook, Twitter etc are the hubs for gaining a potential audience.
3. Local SEO:
Local SEO means publicizing your product/service in your own geographical locations. Promoting a business in your own area helps in gaining a lot of clients and create a good brand name. Local SEO techniques involve submitting reviews on Google MyBusiness, sharing experiences with the business on social media, etc.
4. Pay Per Click:
Companies like Google, Facebook and Twitter offer the PPC option as a good SEO technique for gaining backlinks. If you work on your content and generate PPC links, it will undoubtedly help in gaining backlinks by a significant number.
5. Domain Authority:
Domain authority is the score of the domain of the website. It can range from 1 to 1000. A high score in domain authority means a higher preference in website results. By ensuring that the website has followed all the procedures during its deployment and uses healthy methods of SEO, domain authority can be increased.
Difference between On-Page and Off-Page SEO
As mentioned above, both these processes comprise totally different techniques and have different ways of implementation. It is one-time work and requires a lot of attention to even the smallest details. Changes done through an On-Page SEO can surely be edited afterwards, if needed.
While Off-Page SEO is a continuous procedure. It requires knowledge of current trends, changing algorithms and other happenings that can affect the ranking of the website.
Both On-Page and Off-Page SEO hold importance and the success of any website depends on both of them. In fact, one cannot imagine a good ranking without performing both of them.
Henceforth, it can be concluded that on-page and off-page SEO go hand in hand when it comes to having a notable appearance on the web.
