{"id":1944,"date":"2022-07-27T07:11:19","date_gmt":"2022-07-27T07:11:19","guid":{"rendered":"https:\/\/rajeshgoutam.com\/blog\/?p=1944"},"modified":"2022-07-27T11:23:19","modified_gmt":"2022-07-27T11:23:19","slug":"changing-trends-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/rajeshgoutam.com\/blog\/changing-trends-in-digital-marketing\/","title":{"rendered":"Changing trends in digital marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rajeshgoutam.com\/blog\/changing-trends-in-digital-marketing\/#1_Instagram_taking_over_the_social_media_game\" >1.&nbsp;Instagram taking over the social media game:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rajeshgoutam.com\/blog\/changing-trends-in-digital-marketing\/#2_Chatbots_for_customer_service\" >2.&nbsp;Chatbots for customer service:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rajeshgoutam.com\/blog\/changing-trends-in-digital-marketing\/#3_Video_marketing\" >3.&nbsp;Video marketing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rajeshgoutam.com\/blog\/changing-trends-in-digital-marketing\/#4_Personalized_emails\" >4.\u00a0Personalized emails:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rajeshgoutam.com\/blog\/changing-trends-in-digital-marketing\/#5_Content_with_context\" >5.&nbsp;Content with context:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Over the course of time, the marketing industry has evolved in many creative ways. While marketing and advertisement were only limited to physical modes like newspapers, massive usage of the internet has transformed it completely.\u00a0\u00a0Digital Marketing\u00a0or online marketing is all geared up to take the marketing industry into its hands and rule it for the coming decades.<\/p>\n\n\n\n<p>But how did this wave of transformation happen? Are&nbsp;<strong>digital marketing techniques<\/strong>&nbsp;of the early 2000s and now the same? While every other industry tried to imbibe technology with them, the digital marketing industry surely did it in less than 20 years.<\/p>\n\n\n\n<p>Through the changing trends, marketers got to know the customers more. Following the recent trends,\u00a0<strong>digital marketing agencies<\/strong>\u00a0are now able to understand the sentiments behind the actions of customers. The latest techniques have not only helped in connecting to the consumers but also have made monotonous work easier.<\/p>\n\n\n\n<p>Some of the recent trends in digital marketing are:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Instagram_taking_over_the_social_media_game\"><\/span>1.&nbsp;<strong>Instagram taking over the social media game:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pinkcityroyals.com\/storage\/2021\/03\/Instagram-taking-over-the-social-media-game.jpg\" alt=\"Instagram taking over the social media game\" class=\"wp-image-2671\"\/><\/figure>\n\n\n\n<p>Earlier it was enough for a business to have a website and a Facebook page for an optimal online presence. But now, the scenario has changed completely. With the increase in competition, companies need to level up their social media game. Instagram has come up as an outstanding platform for companies to connect with clients. With interactive posts and hashtags, companies are increasing their reach every day. Instagram also offers some interesting features which are not present in any other social media application such as IGTV, Reels, and so on.<\/p>\n\n\n\n<p>Regular posting and keeping up with the trends can help the companies relate to potential customers more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Chatbots_for_customer_service\"><\/span>2.&nbsp;<strong>Chatbots for customer service:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pinkcityroyals.com\/storage\/2021\/03\/Chatbots-for-customer-service.jpg\" alt=\"Chatbots for digital marketing\" class=\"wp-image-2674\"\/><\/figure>\n\n\n\n<p>With the evolution of the automation industry, the efficiency of chatbots has tremendously increased. It not only leads to faster resolution of queries but also reduces the workload of employees. Today\u2019s chatbots are such efficient that they are able to solve general customer queries and do not require any manual help for it.<\/p>\n\n\n\n<p>Plenty of websites and apps now use chatbots for marketing and advertising their brands during their conversation with customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Video_marketing\"><\/span>3.&nbsp;<strong>Video marketing:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pinkcityroyals.com\/storage\/2021\/03\/Video-marketing.jpg\" alt=\"Video marketing- an efficient tool of digital marketing\" class=\"wp-image-2676\"\/><\/figure>\n\n\n\n<p>A few years back, video marketing used to be a luxurious option. Not many brands tried the same one of the major\u00a0digital marketing techniques. Past few years, video streaming applications like Youtube have caught the attention of people. Customers of all age groups tend to spend a significant amount of time on these apps. Video marketing is a gripping tool and gives a lot of time to the marketer for showcasing their businesses.<\/p>\n\n\n\n<p>Head over to the official&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/pinkcityroyals\">YouTube channel of Pinkcity Royals<\/a>&nbsp;to market your business now!<\/p>\n\n\n\n<p>Nicely edited as well as high-quality videos of various brands have overtaken the internet so many times when it comes to marketing campaigns. There are businesses that provide valuable information related to their niche which also gets plenty of attention. Therefore, an active video channel is a trend that is going to stay for another five years for impactful marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Personalized_emails\"><\/span>4.\u00a0<strong>Personalized emails:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pinkcityroyals.com\/storage\/2021\/03\/Personalized-mails.jpg\" alt=\"Personalized emails\" class=\"wp-image-2675\"\/><\/figure>\n\n\n\n<p>Again, automation has made this possible. A mail with your name and content of your personal interest, what else can one want? Personalized emails have a great impact on the consumer\u2019s mind. These are beautifully decorated, with moving animations and graphics emails sent to the subscribers. Though email marketing has been in the field for a long time, personalization has added spice to this technique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Content_with_context\"><\/span>5.&nbsp;<strong>Content with context:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pinkcityroyals.com\/storage\/2021\/03\/Content-with-context.jpg\" alt=\"Content with context\" class=\"wp-image-2677\"\/><\/figure>\n\n\n\n<p>From\u00a0<strong>digital marketing agencies\u00a0<\/strong>to small businesses, content has always been the most integral part of digital marketing. Without good content, no company can attract customers. But nowadays, good content is not the only thing a customer needs. With content, a proper context must also be there. Customers must be able to relate to the brands. Only then they will be able to understand how the company is going to benefit their life. Increasing competition has increased the need for companies to reach and strike the sentiments of the public rather than just spreading information.<\/p>\n\n\n\n<p><strong>Digital marketing<\/strong>\u00a0is a playground of evolution. Trends will keep changing every day. Marketers and agencies need not follow every trend. But it will be wise to keep a check on the significant ones and not completely forget the old ones. A balance between the old and new, picking out the most useful according to business, and taking steps according to that is the key to great results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the course of time, the marketing industry has evolved in many creative ways. While marketing and advertisement were only limited to physical modes like newspapers, massive usage of the internet has transformed it completely.\u00a0\u00a0Digital Marketing\u00a0or online marketing is all geared up to take the marketing industry into its hands and rule it for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21,1,22],"tags":[11,8,10,14,13,15,17,9,7,6,18],"class_list":["post-1944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-by-rajesh-goutam","category-social-media-handling-ideas","category-technology","tag-benefits-of-digital-marketing","tag-digital-marketing-expert-in-jaipur-india","tag-digital-marketing-guide","tag-dreams-soft-technology","tag-hire-a-digital-marketing-company-in-jaipur","tag-jaipur-seo","tag-rajesh-goutam","tag-social-media","tag-web-expert-india","tag-web-expert-rajesh-goutam","tag-website-development-jaipur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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